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Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Taken for a Ride How DaimlerBenz Drove Off With Chrysler
Author: Bill Vlasic, Bradley A. Stertz
It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. The Wall Street Journal christened the deal "the biggest industrial merger of all time." The marriage of Daimler and Chrysler ...  more »
ISBN-13: 9780756756031
ISBN-10: 0756756030
Publication Date: 1/2001
Pages: 372
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Publisher: Diane Pub Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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reviewed Taken for a Ride: How Daimler-Benz Drove Off With Chrysler on + 131 more book reviews
very convoluted story, many side avenues to explore, but you get the real idea of how the car business works................


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