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Search - Taken for a Ride : How Daimler-Benz Drove Off With Chrysler

Taken for a Ride : How Daimler-Benz Drove Off With Chrysler
Taken for a Ride How DaimlerBenz Drove Off With Chrysler
Author: Bill Vlasic, Bradley A. Stertz
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining cor...  more »
ISBN-13: 9780060934484
ISBN-10: 0060934484
Publication Date: 7/1/2001
Pages: 432
Rating:
  • Currently 4.5/5 Stars.
 2

4.5 stars, based on 2 ratings
Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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reviewed Taken for a Ride : How Daimler-Benz Drove Off With Chrysler on + 131 more book reviews
very convoluted story, many side avenues to explore, but you get the real idea of how the car business works................


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