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Don't Take Our Word for It!
Don't Take Our Word for It
Author: Godfrey Harris
A comprehensive discussion of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentations. Includes an analysis of word of mouth concepts that work and those that dont, detailed descriptions of word of mouth programs that can be implemented immediately, and an exp...  more »
ISBN-13: 9780935047264
ISBN-10: 0935047263
Publication Date: 12/15/1998
Edition: Abridged
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Publisher: Americas Group
Book Type: Audio Cassette
Members Wishing: 0
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