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Switch: How to Change Things When Change Is Hard
Switch How to Change Things When Change Is Hard
Author: Chip Heath, Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? — The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different s...  more »
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ISBN-13: 9780739376966
ISBN-10: 0739376969
Publication Date: 2/16/2010
Edition: Unabridged
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Publisher: Random House Audio
Book Type: Audio CD
Other Versions: Paperback, Hardcover
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 energyerik avatar reviewed Switch: How to Change Things When Change Is Hard on
Helpful Score: 1
I listened to the audio of this book. I've recommended it ever since. Very good nuts & bolts stuff on motives, w/o being 'motivational'. I give it a solid 4. Good recent business examples too.
Read All 1 Book Reviews of "Switch How to Change Things When Change Is Hard"


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