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Switch: How to Change Things When Change Is Hard
Switch How to Change Things When Change Is Hard
Author: Chip Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? — The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rationa...  more »
ISBN-13: 9780307885036
ISBN-10: 0307885038
Edition: 1st Edition
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Publisher: Random House Business Books
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 2
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 energyerik avatar reviewed Switch: How to Change Things When Change Is Hard on
Helpful Score: 1
I listened to the audio of this book. I've recommended it ever since. Very good nuts & bolts stuff on motives, w/o being 'motivational'. I give it a solid 4. Good recent business examples too.
Read All 1 Book Reviews of "Switch How to Change Things When Change Is Hard"


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