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The Super Bowl of Advertising: How the Commercials Won the Game
The Super Bowl of Advertising How the Commercials Won the Game
Author: Bernice Kanner
The Super Bowl is the ultimate arena for advertising—the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing,...  more »
ISBN-13: 9781576601310
ISBN-10: 1576601315
Publication Date: 11/2003
Pages: 240
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Publisher: Bloomberg Press
Book Type: Hardcover
Members Wishing: 0
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