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Successful Marketing Communications: A Practical Guide to Planning and Implementation (CIM Advanced Certificate Workbook)
Successful Marketing Communications A Practical Guide to Planning and Implementation - CIM Advanced Certificate Workbook
Author: Cathy Ace
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional plannin...  more »
ISBN-13: 9780750650274
ISBN-10: 0750650273
Publication Date: 9/15/2001
Pages: 224
Edition: 1st
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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