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Book Reviews of The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, Consciousness

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture,  Consciousness
The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce Culture Consciousness
Author: Virginia Postrel
ISBN-13: 9780060933852
ISBN-10: 0060933852
Publication Date: 9/1/2004
Pages: 237
Rating:
  • Currently 3.2/5 Stars.
 3

3.2 stars, based on 3 ratings
Publisher: Perennial
Book Type: Paperback
Reviews: Amazon | Write a Review

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reviewed The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, Consciousness on + 30 more book reviews
Write what you know: basic advice imparted in any writing class. Ms Postrel, writer of an economics column for the New York Times, knows widgets. In *The Substance of Style*, Ms Postrel admirably follows the maxim that serves as the title of my review: although putatively *about* style, it's really a work wholly about aesthetic widgets. Beauty (is Truth/Truth, Beauty) may be too important to be left to the aesthetes--paraphrased from the dust jacket--but it's of far too much significance to be remanded over to the economics columnists. (The philistinism displayed by the author's positive reviewers--such as Barbara Jacobs of the ALA, who writes of "Keats's 'Beauty is life, life, Beauty'"--Ode on a Styrofoam Starbucks Coffee Cup?--says a great deal.)

Is this what cultural criticism has come to? Somebody revive Neil Postman, Jane Jacobs, Lewis Mumford--anybody.

That is all ye know on earth, & all ye need to know, about this book.