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Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Subject To Change Creating Great Products Services for an Uncertain World Adaptive Path on Design
Author: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new ...  more »
ISBN-13: 9780596516833
ISBN-10: 0596516835
Publication Date: 2/25/2008
Pages: 184
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Publisher: O'Reilly Media, Inc.
Book Type: Paperback
Members Wishing: 0
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