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Study Guide: Used with ...Pride-Marketing
Study Guide Used with PrideMarketing
Author: William Pride
Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.
ISBN-13: 9780618474479
ISBN-10: 0618474471
Publication Date: 4/7/2005
Edition: 13
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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