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Strategy and Tactics of Pricing, The (5th Edition)
Strategy and Tactics of Pricing The - 5th Edition
Author: Thomas Nagle, John Hogan, Joseph Zale
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiven...  more »
ISBN-13: 9780136106814
ISBN-10: 0136106811
Publication Date: 3/12/2010
Pages: 352
Edition: 5
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 2
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