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Strategy: Seeking and Securing Competitive Advantage
Strategy Seeking and Securing Competitive Advantage
Author: Michael E. Porter, Harvard Business School Press, Cynthia A. Montgomery
For many companies, large and small, the question of formulating a competitive strategy is no longer one of choice. Their markets team with domestic and foreign competitors, their product and service life cycles are being dramatically compressed, and their customers' demands and expectations are escalating to new levels. Relying on intuition and...  more »
ISBN-13: 9780071032957
ISBN-10: 0071032959
Pages: 350
Edition: 1
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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