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Strategies in Broadcast & Cable Promotion
Strategies in Broadcast Cable Promotion
Author: Susan Tyler Eastman, Robert A. Klein
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting...  more »
ISBN-13: 9780881333664
ISBN-10: 0881333662
Pages: 355
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Publisher: Waveland Press
Book Type: Paperback
Members Wishing: 0
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