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Strategic Planning for Public Relations
Strategic Planning for Public Relations
Author: Ronald Smith
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Dra...  more »
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ISBN-13: 9780415994224
ISBN-10: 0415994225
Publication Date: 4/20/2009
Pages: 456
Edition: 3
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Publisher: Routledge
Book Type: Paperback
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