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Strategic Marketing for Nonprofit Organizations 7th Edition (Eastern Economy Edition)
Strategic Marketing for Nonprofit Organizations 7th Edition - Eastern Economy Edition
Author: Alan R. Anreason, Philip Kotler
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. — Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. — For managers and future manag...  more »
ISBN-13: 9788120338906
ISBN-10: 8120338901
Pages: 504
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Publisher: PHI Publishing
Book Type: Paperback
Members Wishing: 0
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