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Strategic Marketing Management: Text and Cases
Strategic Marketing Management Text and Cases
Author: O. C. Ferrell, George H., Jr. Lucas, David Luck
This book provides a practical, straightforward approach to planning, analysing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organisations, this book/case book was written to address the challenges that marketing personnel will face in their developi...  more »
ISBN-13: 9780538828239
ISBN-10: 0538828234
Pages: 400
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Publisher: Thomson South-Western
Book Type: Hardcover
Members Wishing: 0
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