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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Strategic Marketing Management Planning Implementation and Control - The Marketing Series
Author: Richard M. S. Wilson, Colin Gilligan, David J. Pearson
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 ch...  more »
ISBN-13: 9780750603294
ISBN-10: 0750603291
Pages: 644
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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