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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Strategic Marketing For Health Care Organizations Building A CustomerDriven Health System
Author: Philip Kotler, Joel Shalowitz, Robert J. Stevens
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives...  more »
ISBN-13: 9780787984960
ISBN-10: 0787984965
Publication Date: 5/9/2008
Pages: 576
Edition: 1
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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