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Strategic Marketing Cases for 21st Century Asia
Strategic Marketing Cases for 21st Century Asia
Author:
Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusi... more »
Author:
Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusi... more »
ISBN-13: 9780130276018
ISBN-10: 0130276014
Publication Date: 12/31/2000
Pages: 350
Rating: ?
ISBN-10: 0130276014
Publication Date: 12/31/2000
Pages: 350
Rating: ?
0 stars, based on 0 rating
Genres:
