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Strategic Market Planning
Strategic Market Planning
Author: Robert J. Hamper, L. Sue Baugh
Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.
ISBN-13: 9780844232157
ISBN-10: 0844232157
Publication Date: 1/11/1990
Pages: 256
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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