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Strategic Management: Australia and New Zealand
Strategic Management Australia and New Zealand
Author: Lewis
Combines the best in international readings with newly written conceptual material and real case studies from Australian and New Zealand companies. Attention is paid to the unique factors affecting Australia, the dominance by international companies, local markets, sparce population, and barriers to internationalisation.
ISBN-13: 9780724811311
ISBN-10: 0724811311
Publication Date: 4/18/2002
Edition: 2nd
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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