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Strategic Brand Management (3rd Edition)
Strategic Brand Management - 3rd Edition
Author: Kevin Lane Keller
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions?and thus improving the long-term profitability<...  more »
ISBN-13: 9780131888593
ISBN-10: 0131888595
Publication Date: 6/23/2007
Pages: 720
Edition: 3
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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