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Strategic Brand Management, Second Edition
Strategic Brand Management Second Edition
Author: Kevin Lane Keller
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of spe...  more »
ISBN-13: 9780130411501
ISBN-10: 0130411507
Publication Date: 9/3/2002
Pages: 788
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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