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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management Building Measuring and Managing Brand Equity Global Edition
Author: Kevin Lane Keller, Vanitha Swaminathan
ISBN-13: 9781292314969
ISBN-10: 1292314966
Publication Date: 10/8/2019
Pages: 600
Edition: 5
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Publisher: Pearson
Book Type: Paperback
Members Wishing: 0
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