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Strategic Brand Management
Strategic Brand Management
Author:
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as... more »
Author:
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as... more »
ISBN-13: 9781936572298
ISBN-10: 193657229X
Publication Date: 12/15/2015
Pages: 216
Rating: ?
ISBN-10: 193657229X
Publication Date: 12/15/2015
Pages: 216
Rating: ?
0 stars, based on 0 rating
Genres:
- Arts & Photography >> Graphic Design >> Commercial >> Branding & Logo Design
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Marketing
- Law >> Intellectual Property >> Patent, Trademark & Copyright >> Trademark
