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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Strategic Alliances and Marketing Partnerships Gaining Competitive Advantage Through Collaboration and Partnering
Author: Richard Gibbs, Andrew Humphries
Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. W...  more »
ISBN-13: 9780749454845
ISBN-10: 0749454849
Publication Date: 3/28/2009
Pages: 240
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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