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Strategic Alliances: An Entrepreneurial Approach to Globalization
Strategic Alliances An Entrepreneurial Approach to Globalization
Author: Michael Y. Yoshino, U. Srinivasa Rangan
In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offe...  more »
ISBN-13: 9780875845845
ISBN-10: 0875845843
Publication Date: 4/1995
Pages: 257
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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