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Search - Storytelling in Organizations : Why Storytelling Is Transforming 21st Century Organizations and Management

Storytelling in Organizations : Why Storytelling Is Transforming 21st Century Organizations and Management
Storytelling in Organizations Why Storytelling Is Transforming 21st Century Organizations and Management
Author: John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerfu...  more »
ISBN-13: 9780750678209
ISBN-10: 0750678208
Publication Date: 8/26/2004
Pages: 208
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 2
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