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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
Story Smart Using the Science of Story to Persuade Influence Inspire and Teach
Author: Kendall Haven
Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you...  more »
ISBN-13: 9781610698115
ISBN-10: 1610698118
Publication Date: 10/30/2014
Pages: 168
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Publisher: Libraries Unlimited
Book Type: Paperback
Members Wishing: 1
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