Start With Why Author:Simon Sinek There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. — Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. — This is a book for those who want to inspire others an... more »d for those who want to find someone to inspire them.« less