A Sportsman's Life Author:Leigh Perkins When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. But Orvis was a treasured brand that had pioneered the mail-order business more than 100 years before, and Perkins believed he could make it grow. — Over the next 30 years, Perki... more »ns built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. He achieved this by blending his love of nature with his business acumen and bringing the common-sense approach he learned in the streams and on his hunts to his boardroom decision making.« less