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A Sportsman's Life: How I Built Orvis by Mixing Business and Sport
A Sportsman's Life How I Built Orvis by Mixing Business and Sport
Author: Leigh Perkins, Geoffrey Norman
When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. Over the next thirty years Perkins built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture....  more »
ISBN-13: 9781585748778
ISBN-10: 1585748773
Publication Date: 1/1/2004
Pages: 216
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Publisher: The Lyons Press
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Members Wishing: 0
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