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Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (Popular Culture and Everyday Life)
Sport Beer and Gender Promotional Culture and Contemporary Social Life - Popular Culture and Everyday Life
Author: Lawrence A. Wenner, Steven J. Jackson
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the b...  more »
ISBN-13: 9781433100765
ISBN-10: 1433100762
Publication Date: 11/1/2008
Pages: 336
Edition: First printing
Rating:
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Publisher: Peter Lang Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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