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The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)
The Sponsored Life Ads TV and American Culture - Culture And The Moving Image
Author: Leslie Savan
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an...  more »
ISBN-13: 9781566392440
ISBN-10: 1566392446
Publication Date: 11/23/1994
Pages: 354
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Publisher: Temple University Press
Book Type: Hardcover
Members Wishing: 0
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