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Spinning the Bottle
Spinning the Bottle
Author: Harvey Posert, Paul Franson
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officia...  more »
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ISBN-13: 9781891267772
ISBN-10: 1891267779
Publication Date: 3/2004
Pages: 220
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Publisher: HPPR Press
Book Type: Paperback
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