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Social Selling: Techniques to Influence Buyers and Changemakers
Social Selling Techniques to Influence Buyers and Changemakers Author:Tim Hughes, Matt Reynolds The digital landscape has changed buyers? habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing... more » a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.« less