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Social Media Marketing: Game Theory and the Emergence of Collaboration
Social Media Marketing Game Theory and the Emergence of Collaboration
Author: Eric Anderson
The emergence of social media represents a challenge to the traditional ?one-to-many? model of mass media, which in turn represents a challenge to traditional mass marketing. While the marketing industry scrambles to comprehend and take advantage of new peer-to-peer models of content sharing, marketing industry analysts and press have declared a...  more »
ISBN-13: 9783642132988
ISBN-10: 3642132987
Publication Date: 8/10/2010
Pages: 198
Edition: 1st Edition.
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Publisher: Springer
Book Type: Hardcover
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