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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Social Media Bible Tactics Tools and Strategies for Business Success Author:Lon Safko The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profits use social media to reach their desired audiences with power messages and efficiency. In this second e... more »dition, each of the three parts, Tactics, Tools, and Strategies, has been updated to reflect the most current social media trends.
Covers all major new software applications, including features and benefits, in detail
Lists more than 120 companies integral to the social media industry, with updated data, products, services, and links
Includes advanced topics like measuring social media ROI and how to develop and implement the Five Steps To Social Media Success strategy plan
Includes dozens of social media ROI case studies
Author is a widely acknowledged social media authority, with numerous media appearances and speaking engagements
Social media isn't a completely new form of media, though it does differ notably from its predecessors. The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.« less