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Social Marketing for Public Health: Global Trends and Success Stories
Social Marketing for Public Health Global Trends and Success Stories
Author: Hong Cheng, Philip Kotler, Nancy R. Lee
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campai...  more »
ISBN-13: 9780763757977
ISBN-10: 0763757977
Publication Date: 11/30/2009
Pages: 350
Edition: 1
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Publisher: Jones & Bartlett Publishers
Book Type: Paperback
Members Wishing: 0
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