Skip to main content
PBS logo
 
 

Search - Social Marketing: Influencing Behaviors for Good

Social Marketing: Influencing Behaviors for Good
Social Marketing Influencing Behaviors for Good
Author: Philip Kotler, Nancy R. Lee
A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then...  more »
ISBN-13: 9781412956475
ISBN-10: 1412956471
Publication Date: 12/17/2007
Pages: 456
Edition: 3rd
Rating:
  ?
0 stars, based on 0 rating
Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.