Skip to main content
PBS logo
 
 

Search - Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships
Author: Paul Gillin, Eric Schwartzman
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of info...  more »
ISBN-13: 9780470639337
ISBN-10: 0470639334
Publication Date: 1/18/2011
Pages: 272
Rating:
  • Currently 3/5 Stars.
 1
3 stars, based on 1 rating
Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.