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Social, Local, Mobile: The Future of Location-based Services (Management for Professionals)
Social Local Mobile The Future of Locationbased Services - Management for Professionals
Author: Gerrit Heinemann, Christian Gaiser
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ?SoLoMo synergies? that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also...  more »
ISBN-13: 9783662439630
ISBN-10: 3662439638
Publication Date: 10/14/2014
Pages: 352
Edition: 2015
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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