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Social Information: Gaining Competitive and Business Information Using Social Media Tools (Chandos Publishing Social Media Series)
Social Information Gaining Competitive and Business Information Using Social Media Tools - Chandos Publishing Social Media Series Author:Scott Brown A must-have for competitive and business researchers in any discipline, librarians, information professionals, intelligence analysts, students and marketing personnel this book explores how information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. The book... more » outlines different categories of social tools, competitive and business applications of these tools, and provides many example searches with screenshots. The approach for this book provides concrete search examples, as well as strategies and approaches for searching social tools that are adaptable to any tool that may be available today or that may emerge tomorrow. Readers will learn ways to quickly develop new search strategies as new tools and features emerge. Finally, the book briefly discusses the future of social tools and information, and the lasting impact that these tools have had on how information plays a part in our lives, our businesses and our careers.« less