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Search - Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)
Social Commerce Marketing Technology and Management - Springer Texts in Business and Economics
Author: Efraim Turban, Judy Strauss, Linda Lai
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels ...  more »
ISBN-13: 9783319170275
ISBN-10: 3319170279
Publication Date: 7/14/2015
Pages: 800
Edition: 2015
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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