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Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses
Smart Services Competitive Information Strategies Solutions and Success Stories for Service Businesses Author:Deborah C. Sawyer Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive... more » advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.« less