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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data The Tiny Clues That Uncover Huge Trends
Author: Martin Lindstrom
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and,...  more »
ISBN-13: 9781250118011
ISBN-10: 1250118018
Publication Date: 2/14/2017
Pages: 256
Edition: Reprint
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Publisher: Picador
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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