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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data The Tiny Clues That Uncover Huge Trends
Author: Martin Lindstrom
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works lik...  more »
PBS Market Price: $17.39 or $13.49+1 credit
ISBN-13: 9781250080684
ISBN-10: 1250080681
Publication Date: 2/23/2016
Pages: 256
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Publisher: St. Martin's Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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