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Small Business Management: An Entrepreneurial Emphasis
Small Business Management An Entrepreneurial Emphasis Author:Justin G. Longenecker, Carlos W. Moore, J. William Petty SMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and ... more »running new ventures. Adopters praise the text edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.« less