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Single or Joint Venturing?: A Comprehensive Approach to Foreign Entry Mode Choice
Single or Joint Venturing A Comprehensive Approach to Foreign Entry Mode Choice
Author: John Bell
When a firm is planning to invest in a foreign market, it must carefully examine the whole range of possible entry modes. In this text, two possible modes of entry, joint venture and wholly owned subsidiaries, are evalutated with a comprehensive and eclectic framework for entry mode choice.
ISBN-13: 9781859723838
ISBN-10: 1859723837
Pages: 179
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Publisher: Ashgate Publishing
Book Type: Hardcover
Members Wishing: 0
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