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Show and Sell on YouTube: Where You Customers are Already Searching for You
Show and Sell on YouTube Where You Customers are Already Searching for You Author:Marguerita McManus The art of selling has evolved from putting your wares on a shelf in a brick and mortar store front, or taking them door-to-door and giving it your best pitch, through artsy websites and social word-of-mouth?to video. Not ?television commercial? video. Personal video. You and your creation. What you make and sell and why you make it. Why you bel... more »ieve in what you are selling.
Connections are the currency of marketing today and video is the hands-down best way to make that personal connection with the people who want your product or service.
People want to see you, the maker-creator-artists-entrepreneur. Your customers want to know you. They want to see you and hear your voice. They want to believe in you and what you offer so they can buy with confidence and then tell all their friends how much they value what they bought?from you.
YouTube is the platform to use for your video presentations. YouTube is not just a video hosting site, it's the second most searched platform, behind only Google, and Google owns YouTube. More people search YouTube than Bing, MSN, Yahoo or any other search engine or site. Your customers are on YouTube, searching for entertainment, yes, but also for products, services and solutions to their problems. Don't you want them to find YOU?
Show and Sell on YouTube is the book that will best help you transition your marketing to video successfully. The book will help you understand the growing value of video and how to use it best, based on the tried and true experiences of an artist entrepreneur with over one-and-a-half million views to her videos. You'll receive the best advice she's culled from the best marketers in business today. Examples of what to do and what not to do are in the book, with inside advice that's not widely known or used on how to get the most from your YouTube account.« less